Mackenzie Carey
COOKSIMPLE MEALS

Cooksimple

Branding & Packaging Design

COOKSIMPLE MEALS

COOKSIMPLE MEALS

Cooksimple came to our team looking for a new, innovative packaging concept that would attract Millenials and shatter the stigma that boxed meals are unhealthy or bland.

The stunning photography, interesting box structure, patterned placemats (that were carefully chosen to reflect the geographic or cultural origin of the dish,) and the easy-to-follow, hand-illustrated instructions work to create a bold, playful look that stands out from the competition. Each of these carefully considered details lend themselves to packaging that is as well-crafted as its contents!

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 Role: Graphic Designer, OffWhite Co.

Role: Graphic Designer, OffWhite Co.